Privacy Policy — Updraft

Last updated: October 14, 2026

Updraft (“the game”, “we”, “us”) is a mobile game published by Cubewrk, an independent studio. This policy explains what information the game uses, why, and the choices you have. We keep it short because the game collects very little.

1. Summary

• No account, no sign-up, no real-money purchases.
• Your progress (best height, balloons, unlocked houses and balloons, sound settings) is stored only on your device.
• The game shows ads through Google AdMob. AdMob and its partners may collect device information and an advertising identifier to show and measure ads.
• On iOS, an advertising identifier is only used if you allow it in Apple’s tracking prompt.
• The game uses Firebase Analytics for anonymous usage statistics (see Section 5).
• You can change your ad choices at any time in Settings → Privacy Choices (shown where the law requires it).

2. Information stored on your device

The game saves the following locally, using the device’s standard storage:

• Best height and in-game progress
• In-game balloon balance and items you unlocked with balloons
• Sound and music settings

This data is not sent to us and is removed when you uninstall the game. Balloons are an in-game currency with no real-world value.

3. Information collected through advertising

The game uses Google AdMob to show banner ads and rewarded video ads (for example, watching a video to receive free balloons or to continue a flight). When ads are shown, Google and its ad partners may collect and process:

• Advertising identifier (IDFA on iOS, Advertising ID on Android), where permitted
• IP address and approximate location derived from it
• Device and app information (model, operating system, language, app version)
• Ad interaction data (ads shown, clicked, watched)

This information is used to serve and measure ads, limit how often you see the same ad, prevent fraud, and, if you consent, personalize ads. We do not receive this data in identifiable form and do not sell it.

Learn how Google uses data from apps that use its services: https://policies.google.com/technologies/partner-sites
Google Privacy Policy: https://policies.google.com/privacy

4. Your choices

• Consent form. In regions such as the European Economic Area and the United Kingdom, the game asks for your consent before ads are requested. You can change your answer any time in Settings → Privacy Choices.
• iOS tracking prompt. On iOS the game asks whether it may track you across other companies’ apps and websites. If you choose “Ask App Not to Track”, no advertising identifier is used. You can change this in Settings → Privacy & Security → Tracking on your device.
• Android. You can reset or delete your Advertising ID in Settings → Privacy → Ads.
• Limit ad personalization in your device settings or at https://adssettings.google.com.
• Delete local data by uninstalling the game.

If you decline consent or tracking, you still see ads, but they are not personalized.

5. Analytics

The game includes Firebase Analytics (Google) to understand how the game is used, for example how many people play and how long sessions last, so we can fix problems and improve the game. Analytics may collect an app-instance identifier, device and app information (model, operating system, language, app version), approximate location derived from the IP address, and basic usage events such as app opens and sessions. It does not collect your name, email, or contact details. In regions where consent is required, Google’s SDKs follow the choices you make in the consent form (see Section 4).

More information: https://firebase.google.com/support/privacy

6. Children

Updraft is not directed to children under 13 (or under 16 in the European Economic Area), and we do not knowingly collect personal information from them. If you believe a child has provided personal information through the game, contact us and we will help resolve it.

7. Data sharing and retention

We do not sell your personal information. Data collected through AdMob and Firebase is handled by Google under its own terms and retention periods. Local game data stays on your device until you delete the game or clear its data.

8. Your rights

Depending on where you live (for example under the GDPR or the CCPA/CPRA), you may have the right to access, correct, delete, or restrict use of your personal data, to withdraw consent, and to object to personalized advertising. Because we do not hold accounts or identifiable data about you, most of these choices are made through the controls in Section 4 or with Google directly. You can also contact us using the details below.

9. Security

We rely on the platform’s and Google’s security measures. No method of transmission or storage is completely secure, but we keep the amount of data the game handles to a minimum.

10. Changes to this policy

We may update this policy from time to time. The “Last updated” date above shows the latest version. Material changes will be reflected in the game or on the store listing.

11. Contact

Cubewrk
Email: cubewrk.studio@gmail.com
Website: https://cubewrk.com